Find What's Stopping Your Product From Winning Users
Discover why users don't signup and pay for your product - and get it fixed. Based on actual problems faced by real people within your target market, not AI summaries.
How We Help You Win Users
Know What's Stopping
Get It Fixed
Start Winning Users
Why ViableKit Works For You
Segment Clarity
Know the user segment desperate for a new solution - based on actual problems faced by real people within your target market, no AI summaries.
Solution Blueprint
Get a implementation-ready - no-code / low-code solution blueprint to quickly align your current product with your early adopter segment.
Landing Page Narrative
Stop guessing and tweaking on your landing page. Get a clear narrative that conveys your core value to the right users - and converts.
Outreach Guide
Get your validation playbook - a step by step guide with example scripts to reach out the right users, onboard them and validate their willingness to pay.
What Founders Say After Using ViableKit
I had already launched the app and couldn’t understand the reason for no traction. ViableKit helped me realize the problem wasn’t execution - I didn't target a specific segment, rather it was too broad with a vague MVP. The market research helped me know the segment I need to target and the MVP to build. It gave me concrete direction instead of more guessing.
We ran surveys, got positive responses, and thought the idea was validated. ViableKit helped us realize that surveys are signals, not validation. The market research showed a different customer segment and a much clearer solution than what we were about to build. We pivoted before investing heavily in development - that alone made this worth it.
Choose The Right Kit For Your Product
Validator Kit
Find if there is an urgent need for a new product like yours
✅ Market Research Snapshot
✅ User Segments Snapshot
✅ Go or No-Go Verdict
Segmentor Kit
Discover the user segment you need to target to win users.
Everything in Validator Kit plus:
✅ Market Research Details
✅ User Segment Details
✅ Segment Comparison
✅ Segment Recommendation
Builder Kit
Get everything you need to quickly align your product to win users
Everything in Segmentor Kit plus:
✅ Competitor Analysis
✅ UVPs To Promise
✅ Pricing To Offer
✅ Features To Include
✅ Updated User Journey Flow
✅ Landing Page Prototype
✅ 1 Free Implementation Review
Founder Kit
Get everything you need to reach out and win users from your target segment.
Everything in Builder Kit, plus:
✅ Outreach Plan
✅ Outreach Script
✅ Follow-up Scripts
✅ Insights & Action Plan
90% Of Startups Fail. We're Here To Change That.
Who We Are
2 founders - one with 15+ years of product management experience taking startups from zero to venture-funded, another with 2 decades of engineering leadership.
Real People Insights
Our insights are backed by actual problems faced by real people within your target market - not AI generated responses or generic summaries.
Trusted Framework
Every report is built using Jobs-To-Be-Done (JTBD) framework used by top product teams worldwide.
50+ Founders
50+ early-stage founders have used ViableKit to discover their early adopters and improve product-market alignment.
30-35 Problems
We handpick 30 to 35 highly relevant problems to identify unmet expectations and improvement opportunities.
3 to 5 Days
Your ViableKit is manually researched, analyzed, and delivered within 3 to 5 working days - with actionable implementation plan
