Find If You Can Win Users & Generate Revenue.
Discover the user segment that needs your product the most and find what can stop you from winning them - based on actual market research, not AI summaries.

3 Steps To Win Users & Generate Revenue
Discover Who To Target
Align Your Product
Win Users
Why ViableKit Works For You
Segment Clarity
Know the user segment desperate for a new solution - based on actual problems faced by real people within your target market, no AI summaries.
Solution Blueprint
Get a implementation-ready - no-code / low-code solution blueprint to quickly align your current product with your early adopter segment.
Landing Page Narrative
Stop guessing and tweaking on your landing page. Get a clear narrative that conveys your core value to the right users - and converts.
Outreach Guide
Get your validation playbook - a step by step guide with example scripts to reach out the right users, onboard them and validate their willingness to pay.
What Founders Say After Using ViableKit
I had already launched the app and couldn’t understand the reason for no traction. ViableKit helped me realize the problem wasn’t execution - I didn't target a specific segment, rather it was too broad with a vague MVP. The market research helped me know the segment I need to target and the MVP to build. It gave me concrete direction instead of more guessing.
We ran surveys, got positive responses, and thought the idea was validated. ViableKit helped us realize that surveys are signals, not validation. The market research showed a different customer segment and a much clearer solution than what we were about to build. We pivoted before investing heavily in development - that alone made this worth it.
Choose The Right Kit For Your Product
Diagnostic Kit
Find if your product can win users and generate revenue - based on actual problems
✅ 30 - 35 Actual Problems
✅ User Segments In Need of Solution
✅ Your Best-Fit Segment - Snapshot
✅ Find Your Chance of Winning Users
✅ Know The Areas To-Be Updated
Realignment Kit
Get your blueprint to quickly align your product with your potential user segment
Includes everything in Diagnostic Kit plus
✅ Best-Fit Segment Details
✅ Recommended Value Props
✅ Recommeneded Pricing
✅ Recommeded Features
✅ Updated User Journey Flow
✅ 2 Free Implementation Reviews
Ultimate Kit
Get everything you need to align with your Best-Fit Segment and win them
Includes everything in Realignment Kit, plus:
✅ Step by Step Outreach Plan
✅ Outreach Scripts
✅ Follow-up Scripts
✅ Payment Validation Guide
90% Of Startups Fail. We're Here To Change That.
Who We Are
2 founders - one with 15+ years of product management experience taking startups from zero to venture-funded, another with 2 decades of engineering leadership.
Real People Insights
Our insights are backed by actual problems faced by real people within your target market - not AI generated responses or generic summaries.
Trusted Framework
Every report is built using Jobs-To-Be-Done (JTBD) framework used by top product teams worldwide.
50+ Founders
50+ early-stage founders have used ViableKit to discover their early adopters and improve product-market alignment.
30-35 Problems
We handpick 30 to 35 highly relevant problems to identify unmet expectations and improvement opportunities.
3 to 5 Days
Your ViableKit is manually researched, analyzed, and delivered within 3 to 5 working days - with actionable implementation plan