Find What's Stopping
Your Early Adopters
Discover why your product isn't converting and get it fixed - based on actual problems faced by real people within your target market, not AI summaries.

3 Steps To Paying Customers
Find What's Blocking
Get It Fixed
Generate Revenue
Why ViableKit Works For You
Segment Clarity
Know the user segment desperate for a new solution - based on actual problems faced by real people within your target market, no AI summaries.
Solution Blueprint
Get a implementation-ready - no-code / low-code solution blueprint to quickly align your current product with your early adopter segment.
Landing Page Narrative
Stop guessing and tweaking on your landing page. Get a clear narrative that conveys your core value to the right users - and converts.
Outreach Guide
Get your validation playbook - a step by step guide with example scripts to reach out the right users, onboard them and validate their willingness to pay.
What Founders Say After Using ViableKit
I had already launched the app and couldn’t understand the reason for no traction. ViableKit helped me realize the problem wasn’t execution - I didn't target a specific segment, rather it was too broad with a vague MVP. The market research helped me know the segment I need to target and the MVP to build. It gave me concrete direction instead of more guessing.
We ran surveys, got positive responses, and thought the idea was validated. ViableKit helped us realize that surveys are signals, not validation. The market research showed a different customer segment and a much clearer solution than what we were about to build. We pivoted before investing heavily in development - that alone made this worth it.
Choose Your Path To Paid Users
Early Adopter Kit
Get complete details about your potential paying users and know what they will pay for
✅ Who They Are
✅ What They Struggle With
✅ What They Currently Use & Why
✅ What They Currently Miss
✅ What Will Make Them Switch
Realignment Kit
Get your blueprint to quickly align your product with your potential paying users
Includes everything in Early Adopter Kit, plus:
✅ Updated Feature Details
✅ Updated User Journey
✅ Updated Pricing Plan
✅ Key Metrics To Track
✅ Landing Page Prototype (HTML)
✅ Implementation Plan
✅ 2 Free Implementation Reviews
Ultimate Kit
Get everything you need to generate revenue from your potential paying users
Includes everything in Realignment Kit, plus:
✅ Step by Step Outreach Plan
✅ Outreach Scripts
✅ Follow-up Scripts
✅ Payment Validation Guide
90% Of Startups Fail. We're Here To Change That.
Who We Are
2 founders - one with 15+ years of product management experience taking startups from zero to venture-funded, another with 2 decades of engineering leadership.
Insights You Can Trust
Our insights are based on Outcome-Driven Innovation - a framework used by product teams worldwide to identify customer segments desperate for a new solution.
No AI Slop
Our insights are backed by actual problems faced by real people within your target market - not AI generated responses or generic summaries.
50+ Founders
Early-stage founders who used ViableKit to identify their most likely paying customers and find what's blocking them from converting.
30-35 Problems
Average number of problems manually analysed per founder - to find their most likely paying customers and diagnose what's blocking them.
2–3 Days
Average time taken to deliver a free diagnosis - so you know what's blocking your first paying customers without a long wait.